Análise SWOT e gestão ambiental: um diagnóstico do turismo no munícipio de Santarém, Pará

Abstract

This study presents a tourist diagnosis in the municipality of Santarém, state of Pará. It has the application of the methodology used for the development of strategic planning, a SWOT analysis, which required a bibliographic survey on official websites of entities for its application that develop tourism at the municipal, state and federal levels. Thus acquiring the Executive Summary of Polo Tapajos (2010); Santarém Tourist Inventory (2018); Santarém Tourist Demand Survey (2016) and Pará State Tourism Bulletin (2018), with this documentation, it was possible to identify Strengths, Weaknesses, Opportunities and Threats regarding the tourist offer in Santarém, making it possible to visualize the wide tourist potential present in the municipality. The study showed that tourism consolidation must play a significant role in creating alternative income and occupation for traditional communities, as well as the need for improvements in all elements that make up the tourist offer.