“Eu estar viva e estar compartilhando isso já é revolucionário”: dimensões educativas dos conteúdos produzidos por influenciadoras digitais negras no youtube.

Abstract

The objective of this work was to investigate the content produced by black digital influencers, understanding how the internet acts as a space for the construction of identities and learning about issues related to race and gender. In methodological terms, it is characterized as a qualitative and exploratory research, dialoguing with netnography as the primary strategy for data collection and construction, together with content analysis as a technique for appreciating and organizing the empirical corpus. The results were described according to analytical categories built according to the content (videos) published by the investigated channels, more precisely, it focused on publications that directly or indirectly trigger (1) racial and (2) gender themes. - ro as well as their convergences. Even though the videos were divided into two categories, it was possible to perceive in practice that these axes are intertwined in the discourses present in these contents, in part, because they are dear themes that are inscribed in the daily experiences of youtubers. After analyzing the selected material, it was noticed, through user comments, that the contents produced and published by black women contribute to the socialization of knowledge and perceptions linked to matters of interest to (their) public, constituting themselves as a space for relevant participation regarding the construction of dialogue between youtubers and their followers, establishing collaborative dynamics of knowledge production.