Análise SWOT e gestão ambiental: um diagnóstico do turismo no munícipio de Santarém, Pará
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2021-04-22Autor
http://lattes.cnpq.br/4611663007922041
SILVA NETO, Raimundo Moreira da
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This study presents a tourist diagnosis in the municipality of Santarém, state of
Pará. It has the application of the methodology used for the development of
strategic planning, a SWOT analysis, which required a bibliographic survey on
official websites of entities for its application that develop tourism at the municipal,
state and federal levels. Thus acquiring the Executive Summary of Polo Tapajos
(2010); Santarém Tourist Inventory (2018); Santarém Tourist Demand Survey
(2016) and Pará State Tourism Bulletin (2018), with this documentation, it was
possible to identify Strengths, Weaknesses, Opportunities and Threats regarding
the tourist offer in Santarém, making it possible to visualize the wide tourist
potential present in the municipality. The study showed that tourism consolidation
must play a significant role in creating alternative income and occupation for
traditional communities, as well as the need for improvements in all elements that
make up the tourist offer.