Perfil do consumo e do consumidor de carne bovina no município de Santarém - Pará

Abstract

The objective of this work was to outline the profile of the consumption and consumer of beef in the municipality of Santarém-Pará during the covid-19 pandemic, through a structured questionnaire in the period from August 1st to September 2nd. Two evaluation tests were applied, the first being applied on August 1 to 3, 2022 and shortly after the validated questionnaire was applied, consisting of 17 multiple-choice questions. A total of 602 questionnaires were applied, among individuals aged 15 years or older. After the applications, the data were analyzed, expressed in quantity and percentage, using Google Forms and Excel programs, where graphs with the results were assembled. The consumption of beef in Santarém had a significant drop in recent years, the work showed that the main reason for the decline was the increase in the price of meat and the possible decrease in the purchasing power of consumers. It is noticed that consumers opted to replace beef with cheaper proteins such as chicken and eggs in order to reduce the impact on family income.