A mulher na publicidade: imagens femininas na revista Manchete 1956-1957

Abstract

This work aims to analize the representations of women in the advertisements of the Manchete Magazine published during the years 1956 and 1957. Representations built around the female figure will be discussed and problematized, manifested in the advertisements mainly portrayed within the domestic and family space fulfilling the roles of mother, wife and housewife, a pattern idealized for women of the 1950s. This work also aims to point out the influence of advertising on society in its function of determining, disseminating and instructing habits, norms and values that were disseminated in the advertisements of products and that provoked the desire in women to seek to fit within the model of ideal advertising woman. Thus, this article seeks to contribute to research on women in history, in what is related to the habits, customs, behaviors and representations of the female figure of the late 1950s.