Maku Borari: proposta de um canal no youtube para preservação e divulgação da cultura indígena Borari de Alter do Chão

Abstract

With the advancement of digital technologies, new opportunities arise for the preservation and promotion of traditional indigenous cultures, allowing ancestral knowledge to be transmitted to future generations beyond the borders that separate nations. This study aims to develop a practical proposal for creating a YouTube channel as a means of preserving and promoting the Borari Indigenous Culture of Alter do Chão - Santarém - Pará - Brazil. The research used a qualitative approach of an exploratory and deductive nature based on observations, conversations and informal interviews with members of the indigenous community, and also personal experiences. The results reveal key elements, which will be highlighted on the channel, such as rituals, festivities, oral narratives, and crafts, as well as content strategies adapted both to the YouTube audience and to the needs and particularities of the indigenous community. The proposal presented offers an innovative model of cultural preservation through the creation of a channel that respects and values indigenous traditions, creating a bridge between younger generations and ancestral knowledge, keeping traditions alive, and also educating the general public about the importance of cultural diversity and the protection of indigenous lands.