Empreendedorismo feminino: análise da confeitaria artesanal de Alenquer, Pará

Abstract

This article investigates female entrepreneurship in the artisanal confectionery sector in the municipality of Alenquer, Pará, aiming to understand its structure, identify the main challenges faced by women entrepreneurs, and analyze the economic and social impacts of this activity in the Amazonian context. The research adopts both qualitative and quantitative approaches, based on fieldwork, bibliographic review, and document analysis. The results indicate that, although the sector represents a significant alternative for income generation and autonomy for women—especially in peripheral regions—it still faces several obstacles: lack of specific public policies, difficulties in accessing credit and training, informality, high logistical costs, and persistent gender inequality. The study concludes that strengthening female-led artisanal confectionery requires integrated actions from both public authorities and the private sector, such as inclusive financing lines, continuous technical training, and institutional recognition of the sector. The study highlights the strategic role of female entrepreneurship as a driver of local development and social transformation in the Amazon.