Inteligência artificial em destaque: um estudo da cobertura jornalística brasileira

Abstract

Artificial Intelligence (AI) has become increasingly integrated into different layers of society, bringing both benefits and risks. With the growth of this technology, media coverage of it has also intensified. This paper analyzes media coverage of AI in Brazil, identifying the predominant themes and trends in news about the technology. To this end, four news portals were analyzed using topic modeling. The results show that the news addresses the impact of AI on the job market, advances in health, political issues involving regulation and disinformation, and technological innovations. Therefore, the study provides a comprehensive view of the topics highlighted by the media on the main Brazilian portals, contributing to the state of the art by promoting insights that can serve as a basis for the formulation of public policies and regulations regarding the technology.